Etroxell Website

In 2011 the creative team was tasked with the development of an eCommerce website to support our sales representatives in the field. My team did extensive research and decided that the Magento eCommerce platform would best support this initiative. We worked closely with our information technology department to implement the new platform. Once the implementation stage was complete, I supervised the creative team in the architecture phase which included the UI/UX development, wireframe and sitemap. Once the site was live, I supervised the creative team in the day-to-day front-side maintenance of the site as well as the product data administrators in the population of all product data to the site. Development Tools and Software: Illustrator, Photoshop, Dreamweaver, Balsamic, Bootsrap, HTML 5, Magento